Thursday, September 1, 2011

Google Plus is Out and Ready to Take on the Social Networking Giants

Google Plus is Out and Ready to Take on the Social Networking Giants, I assume you know what I am talking about. Google has already crossed a few million users within no time and is already taking the long steep forward. But still there are not many users who are constantly updating or using G+ as they are using other Social Networking sites for example say FB.
Still looking at the stats and we very well know and understand the believe this brand(Google) brings to the people. It won't be too hard for this search giant to beat all its competitors out of the market and people laptop, PC, Mobiles, Ipad, or any other medium they choose to make their presence felt online.

Sunday, July 18, 2010

Importance of SEO/Search Engine Optimization

Many people believe that SEO is a long term investment and will only increase their ROI after a long duration. My reply to them- Yes Sir, You are absolutely right!!!
SEO is a process that takes a longer duration to deliver results may be for competitive business terms, more than a year or so. But...
There are many overlooked benefits of Search Engine Optimization.
If you are optimizing your business for few keywords, out of which some are highly competitive and the SEO guy tells you, this keyword may reach 1st SERP by an year end. It means, that particular keyword can get top of Search Engines by year end(may be before that) but other keywords can definitely be on top of SERP quiet earlier(PPl usually miss this part). You can always get traffic from other keywords and business too.
The only possible reason I can think of why few people might miss an opportunity to increase their business via Search Engine Optimization would be if-
They are you planning to drift away from their current business by NEXT Year?

Thursday, September 4, 2008

Google Chrome

Google launched its web browser named Chrome

Monday, August 11, 2008

Viral Marketing Techniques

To make a site popular you should make it user friendly. This is the most basic concept of SEO (usually neglected by the webmasters) . Everybody wants to see the graph of their business moving towards North, and they forget or even overlook the user's(visitors) point of concern. To make money online you need to think from the perspective of the user, after that dare to think about earning from website. People are busy trying to sell products or show what they have , but never think about the user. What the visitor is looking for and the Result low ROI. and the site owners keep guessing what wrong they have done ? Why their traffic is not increasing? Why after investing so much money on design and ads they are unable to pull the traffic to their sites, while a site with average look and feel is generating so much traffic and a higher pagerank.

The only answer to all your questions is --- Presentation .
The presentation of your site might be like you are just trying to sell something, rather than you want to help the visitor. and at this very point you loose all your credibility, the moment your visitor thinks that you are just trying to create your sale -- " U LOOSE EVERYTHING".
So, now you must be thinking what you should do to save your online business.

The only thing you should do is Educate the Visitor about your products.
May be then The visitoR may not buy as he may feel its not what he is looking for. But, by doing this you are earning the trust of your visitor, there can't be anything better to increase your business. and by winning the trust you have created a source of marketing that to free of cost, this is called Viral Marketing. Now that user can send you thousands of clicks or sales, just because you saved his hard earned money and now he trusts you. and will recommend all his friends your name to everybody he comes across with, looking for an item you are selling .
Thus that single visitor is creating sales for you even he didn't bought something from you directly.
This is the biggest benefit of Viral Marketing, and if you want an example of a business which has grown beyond your imagination just because of Viral Marketing is ------ "GOOGLE".

Saturday, August 2, 2008

URL Redirect (301)


Today while working on my Site , I found that GOOGLE has decreased my site's PR . Earlier my site had a PR3 but now the Google Toolbar is showing PR2. May be the reason behind it was The GOOGLE Update which took place nearly 10-15 days ago.
So I started searching for the things which could help me in getting my higher PR back again. While studying the first thing I found was The Canonical URL'S , GOOGLE was showing 2 versions for my site :-
The First one which I had always preffered
1.), and the Second one was
2.) (I never expected this thing)

This could be a reason for my decrease in PR as GOOGLE considers these 2 URL'S as different.
and give them different PR (in my case its 2 for both). But this could be a reason for my PR moving towards South.

So, the Solution I found for this problem was to do a Redirect (301) of URL from the to which I preffered) , you can do the vice-versa also.
Doing this was rather simple than I thought follow the Steps Below and you can do it within 2-3 minutes (For Apache Servers only) :-
1.) Go to your .htaccess file (Though i am not so technically sound but --it must be in the public folder of your site for the Apache Webservers).

2.) Paste the code written below :-
RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain\.com
RewriteRule (.*)$1 [R=301,L]

NOTE :- Replace domain with the url(only domain name) of your site.
Eg. As in my case I did :-

RewriteEngine On
RewriteCond %{HTTP_HOST} ^spasworldwide\.com
RewriteRule (.*)$1 [R=301,L]

Now all the your queries or searches for your domain will be redirected to the domain name including www as prefix to your website and help you in achieving a Higher PR.

Eg. and are now the same.

Saturday, July 19, 2008

Live Dizzy Or Die Sedate.

Life is a Play, World is a Stage and we all are mere Characters dancing to the scripts written by the Director named God. Everyones life is a mixture of Tragedy, Suspense, Action, Romance, Commedy and the situations in our life decides our future we keep following where life takes us. Some of us perform the act of Heroes, Villians, Commedians. But if you want to live a life to its fullest be a Commedian of Highest Degree ( the one who makes fun of himself to see others laughing), and be sure that you have made a lot of people smile before your Film ends.